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Cheerleader effect
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Cheerleader effect : ウィキペディア英語版
Cheerleader effect

The Cheerleader effect is a cognitive bias, whereby women tend to appear more attractive in a group than in isolation. Drew Walker and Edward Vul proposed that this effect arises due to the interplay of three cognitive phenomena:
# The visual system automatically computes ensemble representations of faces presented in a group
# Individual members of the group are biased towards this ensemble average
# Average faces are attractive.
When all three of these phenomena are taken together, the individual faces will seem more attractive in a group, as they appear more similar to the average group face, which is more attractive than group members' individual faces.
== Media ==
The phrase was coined by the character Barney Stinson in "Not a Father's Day", an episode of the television show ''How I Met Your Mother''. Barney points out to his friends a group of women that initially seem attractive, but who all seem to be very ugly when examined individually. This point is made again by Ted and Robin, who note that some of Barney's friends also only seem attractive in a group.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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